Jumpstart Your Marketing With The “Rule Of 5″

Posted by chucktrautman on November 16, 2017

Let me ask you and be honest with yourself here, are you getting the results you want in your business? If you are great, this message will be helpful in getting you to the next level. If you’re not, don’t worry, it will certainly put you on the right path.

Now I’ve read the studies that state the lack of capital as the main reason most small businesses fail however, I’m going to go out on a limb and say that although I can’t prove it, I believe one of the biggest reasons business fail or underachieve is due to lack of effective marketing.

In T. Harv Eker’s book, “Secrets of the Millionaire Mind”, he mentioned and I quote “it takes creativity to make money”. In other words it doesn’t take money to make money; it takes creativity to make money. Now that’s a hard concept for most of us to grasp.

Now why am I telling you this? Basically to lay the foundation for the gem I’m about to share with you here today. That gem is a simple yet effective technique I picked up from Mark Victor Hansen and Jack Canfield.

This technique is called the “Rule of 5″ and what it means is simply doing at least 5 things every day towards accomplishing a specific goal.

Now since learning this concept a ways back, I have expanded on it a bit to make it more relevant and effective for me. And my guess here is that there’s a good chance it will suit you as well.

So here’s my adaptation that I call “Rule of 5 Marketing”. Essentially it means doing at least 5 marketing activities every day to effectively promote yourself or your business. You commit to this and you are virtually guaranteed success.

Now that can mean making 5 phone calls to key prospects, giving a teleseminar to 5 or more prospects, sending out a press release to 5 publications that cater to your target audience or, whatever marketing activity is most effective for your business. Just make sure you do 5 things day in and day out, without fail because a big part of marketing is about consistency.

And speaking of consistency, a great way to hold yourself accountable and to stay on track is to keep a daily journal where you log the 5 marketing activities you completed each day.

If you find yourself slipping and not getting it done, I recommend you enlist a coach or a colleague to become an accountability partner for you – then you can phone them or shoot them an email letting them know you honored your commitment. This just adds that little extra something to inspire you to get it done.

So commit to it, journal it and be accountable to apply the Rule of 5 to your marketing every day and watch your business take off.

Top 3 Tips For Hiring Great Freelancers

Posted by chucktrautman on November 9, 2017

If you run a business of your own, you probably put a great deal of emphasis on the importance of hiring the “right” employees, but you will also reach a point when you need to hire consultants or freelancers for projects (sometimes small projects, sometimes large), and it can be difficult to know if you are following the right steps to hire good workers. If you are running a business – regardless of whether it is a small business or a large business – here are a few tips you can follow in order to fulfill your desire of hiring the best people for the assignments you have.

1. Have patience: When you have a freelance project that needs to be completed, the temptation can be to post an ad on a job site and to hire someone from the first few freelancers who respond. Keep in mind, however, the fact that your project is important to you and your company; if you give it enough time, you will likely receive hundreds of inquiries regarding the job you have posted, and even though it will feel nice to “get it over with” and hire someone right away, it will be much better in the long run if you take the time to make sure you are putting the project in good hands.

2. Look at the resumes: Any good freelancer will also have a freelance resume that they can send; unless you are unable to pay for an experienced freelancer, you should make sure you take the time to look over these resumes, paying close attention to the resumes that show a track record of good work and a great deal of experience.

3. Ask for samples: A great way to narrow down the “applicants” for a freelance job is to ask for samples of their work, but an even better way (perhaps the best way of all) is to ask them to do a small test assignment for you. When you take this final step, you will be able to truly discern which of the qualified applicants are the right applicants for the assignment you need taken care of.

Make Like a Writer to Learn Something New

Posted by chucktrautman on November 2, 2017

No matter whether they are writing novels, nonfiction books, articles or whatever, all writers rely to some degree at least on carrying out research, which they then use as the foundation for the written work that they produce.  Typically they use numerous sources of information,  so that they can check and cross-check their facts, and then they organize these details and present them in order; in context; and, of course, in their own words.

Even if you have no particular aspiration to be an author, this same process is one that works extremely well whenever you want to learn about something new, whether that something happens to be how to improve your golf swing, how to create a resume or how to run your own business.

Often when we want to start learning something new, especially if it is something complicated or in-depth like how to start a business, it can be hard to know where to start.  Our thoughts are all over the place and the whole subject just feels overwhelming.  By breaking it down and organizing it logically as a writer would, however, it all becomes clearer and more straightforward.

In addition, the mere fact of writing things down in your own words helps to retain information.  Who knows, by the time you have learned about your subject, you might even have created a saleable “how to” book to teach others!

How do I Find a Niche?

Posted by chucktrautman on October 26, 2017

What is a niche?

According to Merriam-Webster’s Online Dictionary a niche is described as “a place, employment, status, or activity for which a person or thing is best fitted… a specialized market”.

Have you noticed that despite the closing of many businesses in these harsh economic times, the local hobby train store is still around? That the ‘hole-in-the-wall’ eatery is thriving? Or that trends such as scrapbooking can start with a bang and still close within a year when four similar businesses start up in the same area?

The online business world reflects the same trends as experienced in the offline world – often with faster turnover and startup rates. Those who promote a product or site that targets a small, select audience can tap into a market that is otherwise being under-served. Despite the limitations of the client base, the targeted nature of the business creates a devoted and active market – the aim of any business.


Finding a niche requires diligent research. Whether you have access to software that harvests and sorts information or you take a manual approach you must first start with ideas.

First, list the things you like to do and what you have specialized knowledge about.  Examples may be golf, car enthusiast, quilting, photography, dog training, etc.

With a pen and paper (or computer,  if that’s more comfortable) brainstorm a list of businesses, products and industries. Create a list of keywords and  phrases you think would be used by individuals looking for these items online.

Use a software program such as Wordtracker or a free resource such as the Google Keyword Tool to find keywords for your niche that have a high amount of traffic.

Although a programs like Wordtracker and the Google Keyword Tool makes it easy to find details such as how many sites compete for that market, you can also do your own research.

Concentrate your attention on question phrases such as “how do I…” or “where can I…”. These questions will clue you into potential markets that need servicing.

Type one of your keywords into search engine. What questions are being asked?  Are people willing to pay for answers?

What sites come up? Do they provide answers or solutions to the problem? How are they making money? Can you see an opportunity to service these individuals?

Finding a niche can open the door to a profitable online business. Research the market and be certain that your product or service is valuable to this group. Find forums or groups that target this audience and pay close attention to their concerns.

If you can help these people you WILL make money. The best of both worlds!

Hiring Through Referrals – Should You or Shouldn’t You?

Posted by chucktrautman on October 19, 2017

Like most other things, the practice of hiring through referrals has its critics and its fans.  For some, it is the accusations of favoritism or nepotism that discourage them from taking on family members, friends, acquaintances, networking contacts or ex-colleagues of current members of staff.

While for others it is the prospect that unhealthy cliques might develop in the workplace.  Others still fear that this type of hiring practice will leave them open to allegations of discrimination from within the workforce, particularly if existing employees are overlooked for promotion in favor of someone who has been referred by a colleague.

On the plus side, despite the potential problems (which can be overcome if handled carefully), hiring through referrals represents a huge savings to employers, who can dispense with the often extortionate costs of advertising as well as the considerable time that is typically required to sift candidates and go through the interviewing process.

These savings, however, are minimal compared to the other benefits of hiring referred candidates, because the latter have been found to work harder and stay longer than candidates who are hired through other more traditional methods.  Not only does the employer win in terms of increased productivity, but in retaining the individual’s services for longer, she also avoids staff replacement costs, which can, in some cases, amount to up to ten times the employee’s annual salary.

Consider these facts the next time you hire.