Your Skill Isn’t Typical

Posted by chucktrautman on May 28, 2020

I believe we’re all blessed with God-given talents and skills. The most successful entrepreneurs are those fortunate enough to figure out how to use their talents and skills in their businesses, combined with a passion for serving others and the knowledge of what their abilities are worth.

I believe many people’s profit problem is two-fold. It often starts at the beginning when entrepreneurs are cash-starved and offer their products and services for lower prices than they should. Next, even if they raise their prices over time, the next problem happens when these entrepreneurs work within their areas of expertise for so long that their talents and skills become commonplace . . . to them.

Think about the first time you learned to drive a car. For me, I learned on a stick shift, and boy, did it seem complicated! I had to try to balance applying the right amount of gas while letting out the clutch, and of course, there was a lot of bucking and jerking. Plus, I had to keep my eyes on the road and monitor the rearview mirrors, operate the turn signals, turn the wheel, and concentrate really hard.

Today, it’s second nature because I’ve been doing it for so long. I can jump in the car and drive, carrying out these multiple duties without even thinking about them.

I’m going to say something to you now that should change your whole perspective about pricing: You are not your average customer!

What it means is that your customers don’t know what you know. You must evaluate the product or service you provide as an end result benefit and what pain it cures, or what joy it brings to your customer, and then set your pricing based on that.

What You Can Share On Social Media Aside From Your Blog Contents?

Posted by chucktrautman on May 21, 2020

A successful social media marketing strategy involves engaging your readers and followers. With that, you need to be on the lookout for interesting, eye-catching and informative materials that you can share with your readers. What many companies do is to create a strong blogging presence and then share their blog content on their social media accounts.

However, sharing your blog posts day in and day out may bore your customers. This leads to the question – what else can I share?

Relevant News

Relevant and interesting news can pique the interest of your customers. Of course, you have to find out about their interests and look for news that will catch their attention.

Some Funny Stuff

People love a good laugh from time to time, so do not hesitate to post humorous content to fill in the gap. Of course, it is important to post memes and funny photos that are appropriate. Posting funny things from time to time helps you build a personality, making you more than a blank face.

Free eBooks

If you have free newsletters or eBooks, you can also share them on your social network accounts. A great value to adding something like this is that it entices potential customers to provide you with their information. Likewise, it improves brand visibility and provides you with leads on your potential customers.

Open Ended Questions

A quick casual question allows you to interact with your followers. Asking people what they feel or think about your product or services also communicates the fact that you have high regard for the opinions of your customers.

Contests

Everyone loves competition, and this can be a perfect way to give your profile the boost it needs. Your reward does not have to be elaborate – a small freebie or a special discount can do the trick.

Profit Explosion Engage Creativity

Posted by chucktrautman on May 14, 2020

When are you most creative? I don’t mean when do you get the most accomplished, but when do you have your most creative thoughts and ideas? In the middle of day? Late at night? Early in the morning? In the shower? In the middle of the night? If in the middle of the night, do you get up right then and jot down ideas or wait until morning and pray you remember the details? In order to take advantage of the million-dollar ideas that can help grow your business, you have to seize the creative ideas when they happen.

The key to embracing your creativity is to not force it – just let it happen. If you try to force it, your mind is likely to switch from creative mode to task mode and then you become focused on the things you need to do that day, instead of things to do for the future.

A lot of folks don’t believe they’re creative. In fact, the people who believe they lack creativity are probably in the majority. Even a lot of entrepreneurs may believe it’s more important to be analytical than creative, to be more left-brained than right-brained. Creativity is not about the ability to draw or paint. Creativity is about having ideas, and everyone has new ideas. I bet you’ve experienced getting sudden, new ideas like this: You’re driving, sleeping, or perhaps thinking about something else, and pow! A new idea pops into your head.

Most successful businesses conduct brainstorming sessions with employees and work teams. Brainstorming is a great tool, because ideas really do build upon each other. The cardinal rule of a good brainstorming session is that there are no dumb ideas. Everything’s fair game. Participants share what pops into their heads, without fear of being chastised for whatever their ideas happen to be.

Embrace the ideas when they come to you and be ready to capture them!

Why Your Business Needs a Newsletter

Posted by chucktrautman on May 7, 2020

Newsletters are often the last thing on the minds of small business owners, as most of them often believe that it is an expensive and ineffective marketing strategy. However, what many do not know is that they can be very effective marketing collaterals that can increase your chances of getting potential customers and keeping existing ones.

Why Newsletters?

When customers do business with you, but you have no way of following them up, you are virtually putting them back on the field, back to the clutches of your competitors. What if a previous client liked your service but eventually lost your contact information? What if a previous client forgot the name of your small business brand?

In cases like these, newsletters become effective tools because they allow you to maintain contact with some of your most valuable contacts – your existing and previous customers. They will remind that your business still exists, and that you can easily be reached. Likewise, they also serve in informing clients about new products and services.

Unlike status updates, tweets or pins on social networks that can easily be lost on most people’s newsfeeds, newsletters are always there, providing unlimited visibility for your brand.

How Often?

How often you decide to send newsletters will ultimately depend on several factors. These include the products that you are selling, what valuable information you can give them, and how often subscribers need to hear from you.

Some businesses send email newsletters every day. Those who choose the conventional and printed newsletters, on the other hand, distribute less often. For traditional newsletters, the rule of thumb is at least every one to three months.

What Should Be My Content?

One thing that also serves as a factor for your schedule of distribution is your content. Do you have new information to introduce to your client? Can you point out informative content related to your services or products? Readers love new information, so it is important that your newsletter contains some informative value. Give out tips, or lists or recipes related to your company. You do not need to distribute a very long newsletter – even a page or two can work for most businesses.

No matter how small your business may be, it can greatly benefit from newsletters. So go ahead, start writing one and see the big difference they can make on your business.

How to Profit from Social Media

Posted by chucktrautman on April 30, 2020

Everyone surfs the web differently. Some are happy to read page after page of content, while others need to be more visually stimulated through a combination of text, photos and video. Adding video content helps to put your company in front of your web visitors, allowing you to connect with them in a more personal way. Video lets you make eye contact with your visitors, putting your customers and potential customers at ease, which helps create that all-important connection that, in turn, allows you to gain their trust.

Successful business is more than just about the “hard sale” – it’s about personal connections because without them, there is no sale. With an added video element to your website or blog, it’s easier than ever to make those personal connections. Prospective clients can get a good ‘read’ on you and make a much more informed (and often faster) decision about your products or services.