Interviewing-Conducting Great Interviews

Posted by chucktrautman on April 19, 2018

Interviewing candidates for a position in your firm might be seem simple enough but there are a number of vital steps that need to be taken to make sure that you hire the right person for the job straight out of the gate.

The cost of hiring the wrong person can be enormous not only in monetary terms but also in lost possibility and stress. The good news is there are a few tips you can follow to master the hiring experience.

Being prepared is the most important thing you can do when conducting an interview. A surprising amount of interviewers turn up completely unprepared and do not make a good impression on the candidate.

Being prepared is not difficult-it just entails knowing what questions you want to ask, having read the candidate’s resume beforehand and being ready to discuss your firm as well as ask questions. It is also a good idea to allow for some measure of discomfort in the candidate.

An interview is a stressful experience so give a candidate enough time to form their thoughts when asking a question that allows for more than just a yes or no answer.

Business Coaching-Get Inspired After A Small Business Setback

Posted by chucktrautman on April 12, 2018

Staying motivated is never really an issue when a small business is flourishing but when you feel as though you are in a slump or have experienced a recent setback your own personal drive can sometimes be hard to find. Fortunately there are some ways in which you can once again inspire your entrepreneurial spirit and stay focused on your dreams.

One good method is to go back and find the original spark that motivated you in the first place. Perhaps it’s been awhile since you thought about what initially inspired you and you might need to reconnect with that spark.

Alternatively, and something that I always hammer home with my business coaching clients who find themselves in this situation, is that it can be a good idea to come up with some completely new goals. Short term goals that have a specific deadline as well as a couple of long term ones which need daily or weekly tasks to be completed in order to achieve them can be a good way of getting motivated again, especially if you track your progress along the way and watch as you advance nearer toward your overall aim.

Marketing Mistakes-April Fool’s Marketing Screw Up’s

Posted by chucktrautman on March 29, 2018

With April Fool’s Day approaching, we thought we’d share with you these real marketing mistakes and screw ups by BIG companies. Enjoy!

Coors translated its slogan, “Turn it loose” into Spanish where it was read as “Suffer from diarrhea.”

Colgate introduced a toothpaste in France called “Cue”, the name of a notorious porn magazine.

Scandinavian vacuum Electrolux for a brief time used the following in an American campaign: “Nothing sucks like an Electrolux.”

Frank Perdue’s chicken slogan, “it takes a strong man to make a tender chicken” was translated into Spanish as “it takes an aroused man to make a chicken affectionate.”

Clairol introduced the “Mist Stick”, a curling iron, in Germany only to find out that “mist” is slang for manure. Not too many woman had use for a “crap stick.”

Even the big companies with inflated marketing budgets can make marketing mistakes.  Just goes to show you nobody’s perfect!!!!

Business Growth-Scared Behavior Always Loses

Posted by chucktrautman on March 22, 2018

There seems to be a bias against reaping the rewards of success these days. I honestly find it extremely disturbing. Many people find it preferable to do just enough to simply “get by.” Apparently they’re either scared of taking the risk to achieve more, or scared of being the target of envy by those who don’t have the guts to put themselves out there.

The way I see it, “scared behavior” always loses.

In football, the coach with no confidence in his Quarterback, who sends him in “not to lose,” ALWAYS sets his team up for a big loss. Yeah, I’m talking about the 2012 AZ Cardinals.

To achieve business growth, I believe you MUST play to win. Either commit wholeheartedly to a project, take the necessary risks, and do everything possible to win – or don’t do anything at all. You can’t scrimp, cut corners, or behave like a timid mouse waiting for “perfect”… timing, funding, implementation, whatever.

The reason that some business owners DO hit the big time and achieve stellar results is because they have decided to do whatever’s necessary – no matter how difficult – to achieve the goal they’ve set out to accomplish. Sure, it’s tough. But when you achieve what others find impossible to achieve, the rewards can be tremendous.

Business Growth-”NO” Is Not The Answer

Posted by chucktrautman on March 15, 2018

We’re all trained to accept NO as the answer and then be done with it. Huge mistake. Consider Walt Disney…

One of Walt’s top personal characteristics was his incredible bull-headed stubbornness about getting what he envisioned done his way. Walt hated being told that something could not be done, and typically he reacted very badly when it occurred.

He once grumbled to a group of Disney executives that any idiot can come up with a list of ways that something can’t be done, and that most idiots do.

What’s weird is the most powerful NO of all doesn’t come from someone else – it’s what you say to yourself when the challenge seems too daunting, or the effort is more than you imagined. That’s the time to use your own ambition and NOT take no for an answer and let it derail your business growth.